Design for Brand

Advertising has grown rapidly over the last few decades due to the rise of the internet, social media and digital TV. It has become innovative and sophisticated, the focus is no longer exclusively on promoting the function of a product, but on promoting the desired lifestyle associated with the brand, exposing consumers to the vast expanse of services and products available.

Because of this exposure, a strong branding strategy is paramount and affects every business, regardless of its size. Branding conveys the commitment you make to your customer and initiates expectations of your company, from your services and products, to your competitors and employees. 

Greybox Creative recognise this development in advertising and the importance of branding, which is why we offer a variety of services to help you establish a strong brand strategy for your business.

Brand strategy and naming

Greybox Creative take a six stage process to ensure your branding conveys your business’ commitment to your customers, services and products. These stages include: Research, Naming, Brand Promise, Personality, Tone of Voice and Tagline.

Logo Design

It is important to demonstrate your company’s personality within a logo, as it is the identity of your business. At Greybox Creative, we present you with an assortment of prospective logos to ensure you choose one that’s right for you.

Identity systems

A Corporate Identity System is visual reference booklet that documents the assets that make up your brand. Created at the initial stage, the Corporate Identity System ensures your brand remains consistent by demonstrating how a logo translates across many different platforms.

Full brand programmes

Greybox Creative offer a full brand programme to any company who wants us to take full control of their project. The bespoke service includes brand strategy and naming, a “roll out” stage, and a visual reference Identity System.