A prospective project commissioned for Berlin based fitness trainer, Eric Jäger.
TET - Total Effective Training.
The project was to create a brand encompassing TET’s three core disciplines, Strength, Cardio and Balance.
The TET icon takes the form of a triangle as it delivers a strong visual message of positivity and improvement, evoking ideas of an arrow or a compass pointing in an upward direction.
When training with TET, clients can work their way to the top. The three equal sides of a triangle represent TET’s core philosophy: when Strength, Balance and Cardio are combined, the result is a stronger, healthier and happier life.
The project involved designing the logo, colour palette, merchandise, marketing literature and interior design ideas for the fitness studio.