Based in Sutton, Surrey, Gibsons is a family owned, independent jigsaw puzzle and board game company that was established in 1919.
Gibsons hired Greybox to design the packaging and components of their new, quick-play card game, Mind the Gap, which has been licensed by Transport for London. They required a simple, yet eye-catching package design for the compact tin, that needed to be small enough for the game to be played whilst on the move.
Taking inspiration from the iconic London Underground roundel, Greybox based the entire tin design around the recognisable TfL logo to create a quirky and striking shape. London Underground tube lines were added to the sides and back of the tin to link with the playing card artwork and break up the white space.
Artwork designs were needed for both sides of the playing cards, so Greybox took a snapshot of the London Underground tube map and combined it with the Mind the Gap logo for the back of the cards. As the aim of the game is to match the coloured lines of differing tube lines to the previous card, the front of the cards had to be designed methodically and match the tube lines that occur at each station in Zones 1-3.
Finally, a photograph of an underground station was used for the ‘fun fact’ and rule cards, which makes it easy for players to differentiate them from the rest of the pack.